How can I switch a Google Ads account to the expert mode once in the latest version?
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To switch to expert mode in the latest version of Google Ads, follow these steps:
Sign in to your Google Ads account.
Click on the tools icon in the upper right-hand corner and select “Preferences”.
Under the “Account settings” section, click on “Expert mode”.
Click “Save” to confirm your changes.
Expert mode in Google Ads offers more advanced features and customization options, such as the ability to use custom rules and create complex automated bidding strategies. It’s recommended for experienced advertisers who are familiar with the platform and want more control over their campaigns.
Here’s a summary of the steps to switch to expert mode in Google Ads:
Sign in to your Google Ads account.
Click on the tools icon and select “Preferences”.
Under “Account settings”, select “Expert mode”.
Click “Save” to confirm your changes.
Here are three examples of how businesses can use expert mode in Google Ads:
An eCommerce store selling a wide range of products could use custom rules in expert mode to adjust bids based on the performance of individual products or categories.
A local service business with multiple locations could use advanced location targeting in expert mode to target specific areas and adjust bids based on performance in each location.
A B2B software company could use custom automated bidding strategies in expert mode to adjust bids based on the likelihood of a lead converting into a paying customer.
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